On-brand variation at ad-platform scale, from one brief.
status client work · legal-techrole designed + built end to end
interactive · click and scroll it
Eight real renders from one run for a legal-tech brand, varied enough to clear duplicate detection.
What it solves
Meta penalizes near-duplicate creatives. Brands penalize off-guideline ones. The two constraints pull against each other, and holding both by hand for every batch is slow enough that teams ship near-duplicates and eat the penalty. The generator holds both constraints at once.
Who it serves
A brand or agency running paid social at volume inside a strict brand system.
Who it is for
The performance marketer who needs many on-brand variants without tripping duplicate detection.
How it works
Ingest the brandIt reads the brand's guidelines so every output stays inside them.
Generate a varied batchFrom one brief it produces a set of ads, each meaningfully different from the others.
Clear the filterThe variation is enough to get past Meta's duplicate detection.