The first client call, replaced by a form that produces a brief a designer can start from.
Design projects go wrong at the brief. Clients know what they want and cannot say it in designer terms, and the intake call becomes a transcript nobody reads. The product's whole job is the conversion step: form answers in, a structured, editable, approvable brief out.
A studio or freelance designer who wants clients to self-serve a real brief.
Designers tired of the blank-brief problem, and clients who would rather fill a form than sit a call.
Brief generation is single-shot. I would make it conversational with a hard cap, two clarifying questions maximum and then commit, because the lesson generalizes: one-shot generation against ambiguous input is where quality dies, and unbounded chat is where scope dies.